Game7 Nation

Connecting game creators with real players, and contributors. Built to foster engagement, drive quality feedback, and grow games through authentic participation through gamified mechanics.

Building the future of onchain gaming communities by designing tools that empower creators, engage real players, and fuel the next wave of community-driven games.

I still remember my first call with Jon Allen the Co founder of Game7 in July 2024. He spoke about building a nation, not just a tool but a world where gamers thrive through factions, levels, and real rewards. It was bold, ambitious, and instantly exciting. Soon after, I met Josh Rio, another co-founder and design master mind behind the foundation. The structure, sitemap, design systems were in place I was there to bring the vision with all its functional parts to life. What followed was a deeply design-led journey that I’m proud to share below.

Role

Product Design
UX Design
Prototyping

Client

Game7

Duration

3 months

Website

www.game7.io

Year

2025

1/8

Insights & Constraints

When I joined Game7, the product was still taking shape, but the vision was clear, create a modular, gamified platform any gaming community could plug into and customize. Multi-tenancy was key, with flexibility for groups to use their own avatars and lore or default to platform options. Scalability wasn’t a feature, it was the foundation. We also needed to rethink onboarding, shifting away from a Discord-first flow and guiding users directly into the platform with less friction and more impact.

Rewarding Without Overloading

How do we give users just enough items and avatar customization options at the start to feel rewarded and curious without giving away so much that there’s nothing left to strive for?

Progression That Feels Earned

We had to find ways to visually represent growth through activity. Every level, badge, and quest had to feel meaningful—tied to real contributions, not empty engagement.

Gamification That Deepens Value

Introducing mechanics like quests, streaks, and rewards couldn’t just make the platform “fun.” It had to support the core goal which is deeper, sustained engagement through real community contribution—not superficial interactions.

Balancing Immersion and Trust

The platform needed to feel like a game—but it couldn’t just be a game. It also had to feel secure, credible, and grounded. We had to walk a fine line between playfulness and trustworthiness.

2/8

User Persona

3/8

Value Prop – Users

Understanding the core needs, motivations, and frustrations of our users to design a platform that delivers real value through engagement, customization, and community-driven progression.

4/8

Value Prop – Communities

Understanding what community builders need to grow, engage, and reward real contributors—so we can deliver a flexible, gamified platform that scales identity, governance, and progression out of the box.

5/8

User Journey

A simple overview of how users move through the platform—from onboarding to progression—highlighting key actions, decisions, and engagement points.

6/8

Designs Take Form

Onboarding & Instant Avatar

As soon as you connect your wallet or sign up with email/socials, you’re in—and your journey begins with a base avatar you can instantly customize. No more Discord detours or complicated setups. You get a reward right away and a clear path forward: level up, earn cooler items, and shape your identity.

Hero’s Journey & Skill Trees

Each user joins as a Hero and selects a journey based on their interests—like building, gaming, or community. Every quest you complete earns XP, ranks you up, and unlocks gear for your avatar. Skill trees give depth to your identity and progression feels truly personal. Alot of the Sketches were done by the UX designer Jay Park and the art by our concept artists led by Jordan

Quests, Streaks & Progression

Users are guided to their next quest with clear difficulty ratings and reward previews. Daily quests keep the loop fresh with XP, badges, and milestone rewards for streaks. Hit a 7-day streak? You’re celebrated. Hit 30? You’re a legend. Rewards scale with your effort—and your status does too. The more you contribute, the more you grow.

Lootdrops

Lootdrops are time-based events tied to real game promotions. Complete tasks like joining a community or trying a game and earn unique rewards—tokens, gear, XP. Great for players. Great for games.

Daily Spinner

Everyone gets a daily spin—win tokens, XP, or wearables. Feeling lucky? You can buy more spins using Diamonds which are the in-platform currency. Simple mechanic, real engagement.

Bond with Guilds

Join a guild and take on quests as a team. Guilds share rewards, vote on proposals, manage a treasury, and compete for top spots. Social, strategic, and built for long-term stickiness.

Community Decisions With Governance

Understanding what community builders need to grow, engage, and reward real contributors—so we can deliver a flexible, gamified platform that scales identity, governance, and progression out of the box.

Marketplace

Customize your avatar with items earned or bought. Everything from basic wearables to epic gear is available to collect, trade, or auction—on-platform or externally as NFTs.

Staking & Airdrops

As you complete tasks, you earn Credits. When TGE hits, those Credits convert into Game7 tokens, which can be staked for Diamonds and more. A mechanism built for launch, designed for retention.

7/8

Mobile Wasn’t Left Out

With the mindset that a lot of users might want to carry out quests while they commute attention had to be placed on the mobile interfaces to account for all users and their scenarios

8/8

What did I learn?

A simple overview of how users move through the platform—from onboarding to progression—highlighting key actions, decisions, and engagement points.

Time zone ninja mode is real

Our team was spread across the U.S., Europe, Africa, and Asia. Learning how to plan, communicate, and execute across time zones taught me the importance of async workflows, setting clear expectations, and being intentional with every check-in.

Great collaboration multiplies outcomes

We had to find ways to visually represent growth through activity. Every level, badge, and quest had to feel meaningful—tied to real contributions, not empty engagement.

Gamification That Deepens Value

Introducing mechanics like quests, streaks, and rewards couldn’t just make the platform “fun.” It had to support the core goal which is deeper, sustained engagement through real community contribution—not superficial interactions.

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Hit me up let's create something, fun, magical, a
digital solutions that would truly relate to the users and take
the business to the next level

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